Almost nobody in this market publishes a price. If you are trying to budget for a product passport programme, that is the first and most frustrating problem you hit: every vendor site ends at “contact sales”, and you cannot compare two things you cannot see. So we did the boring work — checked the vendor sites, wrote down what is actually published, dated it, and put our own numbers next to it.
Last updated:
What we checked, and when. On 11 August 2026 we looked for published pricing on twelve Digital Product Passport vendor sites. One published figures. One had a pricing page carrying no numbers. The rest routed to “contact sales”, “request a demo” or had no public pricing page we could find. We are naming what we found and dating it, because a price that is not published cannot be checked — including ours, which is why ours is on this page.
The one vendor publishing figures is Narravero. As shown on their pricing page on 11 August 2026: an optional pilot from €8,000 one-time (industry-specific data model, a sample passport in your corporate identity, onboarding and customer-success support), and a “Pro” plan from €2,500 per month. Their own page is explicit that the higher tier is quoted individually rather than estimated on the web.
Two things must be said fairly about that number. First, it is a from price, so real quotes will vary with scope. Second, and more important, their Pro tier is not a pure compliance product: the published feature list includes interactive passports for end customers, storytelling and brand media, cross- and upsell links, and scan insights from the point of sale. That is a marketing-and-compliance package. Comparing it to a compliance-only subscription is not like for like, and we are not going to pretend it is.
Circularise maintains a pricing page that carries no figures. The remaining vendors we checked — including iPoint, Spherity, Kezzler, Protokol, ScanTrust, Authena and TrusTrace — did not present public list pricing at the locations we checked on that date. That is not a criticism of the products; enterprise software is often sold this way. It is simply a fact a buyer needs, because it tells you the sales cycle will involve a call before you learn anything about cost.
Whoever you buy from, four variables move the number far more than the brand on the invoice:
We publish prices because we think a buyer should be able to budget without booking a call. Software subscription, per month:
No setup fees, and a free 21-day self-serve pilot (30 days through a partner referral). If you would rather not run the project internally, the done-for-you ladder is also published and identical whether you buy from us directly or through a partner: Gap Report €1,900 (10 working days), Passport Sprint €4,900 (one product family, data stays yours), Passport Launch €9,500 (first family, including supplier chasing, +€3,500 per additional family) and Passport Program €15,000 (up to three families, including setup).
The cheapest way to find out where you stand is €99. Our Automated Gap Report runs your product documentation against the Article 77 field set and returns which of the 94 mandatory fields you already have and which are missing. It is an AI-only pass with no human review, so it is explicitly an indicative first pass rather than a verified assessment — and it costs €99 rather than the €8,000 the one published comparator charges for a paid pilot. If you want the verified version with a signed Field-Completeness Statement, that is the €1,900 Gap Report, and the €99 upgrades into it.
To make the comparison concrete rather than rhetorical: a mid-size importer on our Scale tier plus a Passport Launch pays roughly €14,300 in year one. The one published enterprise entry point in this market — €2,500 per month plus an €8,000 pilot — is about €38,000 in year one. Those buy meaningfully different things, and for a company that wants interactive consumer passports and retail analytics, the larger package may well be the right call. For a company whose problem is “make 94 mandatory fields exist before February 2027”, it is not.
Two cost questions decide more DPP budgets than the monthly licence, and almost nobody publishes an answer to either.
What does one passport cost? It depends entirely on the pricing model, and the models differ more than the headline numbers. Some vendors charge per passport issued, some per scan or resolution, some per SKU, some a flat subscription with an allowance. Per-scan pricing is the one to examine hardest: a passport that succeeds — a product people actually look up, resold and repaired over its life — costs you more under that model precisely because it is working. Our tiers include their passport allowance with no per-passport fee inside the plan, so a popular product does not become a bigger invoice. Whatever you choose, ask the question in writing: what happens to my bill if this product sells ten times what we forecast?
And what does it cost over the regulated lifetime? This is the number nobody quotes. A battery passport must stay resolvable for the product’s regulated life — up to 15 years. That is longer than most software contracts, longer than many suppliers last, and far longer than the budget cycle anyone is planning against. A licence quoted per month for a product you will sell for a decade is a fifteen-year commitment wearing a monthly disguise.
So the honest total-cost question has three parts, and only the first is a price: the subscription, the internal effort to populate and maintain the record, and the custody arrangement that keeps it resolving if the vendor disappears. On the second, budget realistically — the software is rarely the constraint. Assembling and chasing supplier data is where the weeks go, which is why our done-for-you ladder exists and why we publish its price rather than quoting it. On the third, ask any vendor, including us: can I export everything in an open format, and what contractually happens to resolution if you cease trading? A vendor without a clear answer is selling you a fifteen-year dependency at a monthly price.
Three questions get you a defensible number before you speak to any vendor, including us:
If the answer is “one family, most fields in hand, two cooperative suppliers”, this is a subscription and a few weeks of your own time. If it is “four families, half the fields missing, twenty suppliers in three time zones”, no subscription price is the number that matters — the deadline is.
Take the free readiness check if you want that answer in two minutes rather than two meetings.
Take the 2-minute readiness check, watch the 10-minute interactive walkthrough, or download the full 2026 compliance guide. No account needed.