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DPP · Toys

Digital Product Passport for toys

Toys are one of the clearest cases of the EU's move to product passports — but their passport comes from a dedicated law, not ESPR. The revised EU Toy Safety Regulation, which replaces the 2009 Toy Safety Directive, makes a Digital Product Passport mandatory for every toy placed on the EU market.

Bottom line: if you make, brand or import toys for the EU, your DPP obligation sits in the new Toy Safety Regulation — and any toy with a battery carries a second obligation under the EU Battery Regulation.

Which law applies

Toys take their passport from the recast EU Toy Safety Regulation (replacing Directive 2009/48/EC), politically agreed in 2025. It introduces a mandatory Digital Product Passport for toys — carrying safety, warning, conformity and traceability data, reachable through a carrier on the toy or its packaging. It sits alongside the horizontal ESPR DPP framework, but the Toy Safety Regulation is the specific instrument for toys.

What the toy passport carries

Expect a unique product identifier, the EU declaration of conformity and CE marking, the safety standards assessed (the EN 71 series), chemical-safety and substances-of-concern data, age grading and warnings, the responsible economic operator, and a link to the technical documentation authorities can inspect.

The battery-in-a-toy trap

Most electronic toys contain batteries — and batteries have their own regime. Portable batteries fall under the EU Battery Regulation (carbon footprint, recycled content, due diligence, labelling), and larger packs need a Battery Passport in their own right. So a single electronic toy can carry both a toy DPP and battery obligations.

Timeline and who is responsible

The Toy Safety Regulation was agreed in 2025 and phases in after a transition period — the direction is fixed even as the exact application date is confirmed. The manufacturer, or the EU importer or authorised representative for toys made outside the EU, carries the obligation. Toy supply chains are heavily import-driven, so the importer angle here is acute.

How to prepare

The groundwork is the safety and conformity data you already generate — the declaration of conformity, EN 71 test reports, chemical declarations. PassPer builds the passport from those documents, generates the carrier, and hosts it for the long term. Start with the free readiness check to see exactly what applies to you.

Frequently asked questions

Do toys need a Digital Product Passport?
Yes — the revised EU Toy Safety Regulation (replacing the 2009 Toy Safety Directive) introduces a mandatory Digital Product Passport for toys placed on the EU market.
Is the toy passport part of ESPR?
No. Toys get their DPP from the Toy Safety Regulation, though it is designed to align with the wider EU Digital Product Passport system.
Do battery-powered toys have extra obligations?
Yes. Batteries in toys fall under the EU Battery Regulation — carbon footprint, recycled content, due diligence and labelling — on top of the toy DPP.
Who is responsible — the manufacturer or the importer?
The economic operator placing the toy on the EU market; for imported toys that is normally the EU importer or an authorised representative.

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